DATA PROTECTION

Data protection

at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the legal notice on this website.

How do we collect your data?

Your data is collected when you provide it to us. This may be data that you enter in a contact form, for example.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g., Internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

If you have any questions about this or other issues relating to data protection, you can contact us at any time at the address given in the legal notice.

Analysis tools and third-party tools

When you visit this website, your surfing behavior may be statistically evaluated. This is done primarily with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

Hosting and Content Delivery Networks (CDN)

External hosting

This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host's servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses, and other data generated via a website.

The hoster is used for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 (1) (b) GDPR) and in the interest of a secure, fast, and efficient provision of our online offering by a professional provider (Art. 6 (1) (f) GDPR).

Our host will only process your data to the extent necessary to fulfill its service obligations and will follow our instructions regarding this data.

Conclusion of a contract for order processing

In order to ensure data protection-compliant processing, we have concluded a contract for order processing with our host.

General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g., when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible.

Information about the responsible body

The responsible body for data processing on this website is:

Apartmenthaus und Almhütten Gutwenger

www.gutwenger.at

Hochberg 23

9932 Innervillgraten - Austria

The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 PAR. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING PURPOSES; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, deletion, and correction

Within the framework of the applicable legal provisions, you have the right to receive information free of charge at any time about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to correct or delete this data. You can contact us at any time at the address given in the imprint if you have any further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address given in the imprint. The right to restriction of processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
  • If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
  • If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of its deletion.
  • If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may – apart from its storage – only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

Objection to advertising emails

We hereby object to the use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information material. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, for example through spam emails.

Data collection on this website

Cookies

Our websites use so-called “cookies.” Cookies are small text files and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.

In some cases, cookies from third-party companies may also be stored on your device when you visit our site (third-party cookies). These enable us or you to use certain services provided by the third-party company (e.g., cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising.

Cookies that are necessary for the electronic communication process (necessary cookies) or for the provision of certain functions requested by you

(functional cookies, e.g., for the shopping cart function) or to optimize the website (e.g., cookies for measuring the web audience) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies has been requested, the storage of the cookies in question is based exclusively on this consent (Art. 6 para. 1 lit. a GDPR); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

If cookies from third-party companies or for analysis purposes are used, we will inform you separately in this privacy policy and, if necessary, ask for your consent.

TECHNICALLY NECESSARY COOKIES

Technically necessary cookies ensure the basic functionality of the website. This ensures smooth navigation and use. This information is therefore required to provide you with our online services.

The legal basis for the integration of these cookies is Art. 6 (1) lit. f GDPR.

Cookie name: PHPSESSID

Provider: Typo3

Duration: Session

Purpose of the cookie: Maintains the user's status for all page requests.

Cookie name: be_typo_user

Provider: Typo3

Duration: Session

Purpose of the cookie: This cookie is a standard session cookie from TYPO3. It stores the session ID in the event of a user login. This allows the logged-in user to be recognized and granted access to protected areas.

Cookie name: cookieconsent_status

Provider: Typo3

Duration: 1 year

Purpose of the cookie: Stores the user's consent status for cookies on the current domain.

Cookie name: dp_cookieconsent_status

Provider: Typo3

Duration: 1 year

Purpose of the cookie: Contains the selected cookie settings.

Cookie name: __cf_bm

Provider: fonts.net

Duration: 30 minutes

Purpose of the cookie: Used to distinguish between humans and bots.

STATISTICS COOKIES

These cookies enable us to compile statistics on visits to our website. For example, the number of visits to the various areas of the website and the frequency of visits can be used to improve navigation, services, and offers for the user. These cookies are processed based on your consent.

Cookie name: _ga

Provider: Google Analytics / Google Tag Manager

Duration: 2 years

Purpose of the cookie: Used to reduce request rates.

Cookie name: _gid

Provider: Google Analytics

Duration: 24 hours

Purpose of the cookie: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

Cookie name: _gat

Provider: Google Analytics

Duration: 1 minute

Purpose of the cookie: Used by Google Analytics to limit the request rate.

MARKETING COOKIES

These cookies collect information about your user behavior on our website. We use them to create personalized offers and campaigns. The cookies are also used to make your visit to our website as pleasant as possible. These cookies are therefore there to enable you to use the website in the same way as you are accustomed to from previous visits. These cookies are processed on the basis of your consent.

Cookie name: _fbp

Provider: Meta Platforms, Inc.

Duration: 2 months

Purpose of the cookie: Used by Meta Platforms, Inc. to display a range of advertising products, such as real-time bids from third-party advertisers.

Cookie name: _gcl_au

Provider: Google AdSense

Duration: 90 days

Purpose of the cookie: Used by Google AdSense to experiment with advertising efficiency on websites that use its services.

EXTERNAL SERVICES

Our website integrates third-party services that may collect cookies and transmit them to the country of origin.

If you agree to the use of these services, your personal data may also be transferred to third countries that are not secure in terms of data protection (insufficient level of data protection according to EU standards) and processed there. Please note that the responsibility for the transfer and processing of your data lies with these companies and takes place without our involvement.

The services listed below are used in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR; your consent can be revoked at any time.

Google services

Provider: Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland

  • Google Maps
  • This site uses the Google Maps map service. To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there.
  • YouTube with enhanced data protection
  • We use YouTube in enhanced data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the enhanced data protection mode does not necessarily exclude the transfer of data to YouTube partners. YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video.
  • Google Web Fonts
  • This site uses so-called web fonts provided by Google for the uniform display of fonts. The Google fonts are installed locally. There is no connection to Google servers. Further information about Google Web Fonts can be found here.

Detailed information about data protection for Google services can be found in their privacy policy.

Adobe Fonts

Provider: Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe)

When you visit this website, your browser downloads the required fonts directly from Adobe so that they can be displayed correctly on your device. Your browser establishes a connection to Adobe's servers in the USA. This allows Adobe to know that this website has been accessed via your IP address. According to Adobe, no cookies are stored when the fonts are provided.

Adobe's privacy policy can be found at this link.

Vimeo without tracking (Do Not Track)

Provider: Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA

When you visit one of our pages equipped with Vimeo videos, a connection to Vimeo's servers is established. The Vimeo server is informed which of our pages you have visited. Vimeo also obtains your IP address. However, we have configured Vimeo so that it does not track your user activities and does not set any cookies. Vimeo is certified under the EU-US Privacy Shield, which is designed to ensure that personal data is processed in the US in accordance with EU standards.

For more information on how user data is handled, please refer to Vimeo's privacy policy.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website—for this purpose, the server log files must be collected.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR, provided that your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if this has been requested.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular retention periods—remain unaffected.

Enquiries by email, telephone, or fax

If you contact us by email, telephone, or fax, your enquiry, including all resulting personal data (name, enquiry), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR, provided that your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) lit. f GDPR) or on your consent (Art. 6 (1) lit. a GDPR), if this has been requested.

The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected.

Google Tag Manager

This website uses Google Tag Manager. This service allows website tags to be managed via an interface. Google Tool Manager only implements tags. This means that no cookies are used and no personal data is collected. Google Tool Manager triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, it remains in place for all tracking tags, provided these are implemented with Google Tag Manager.

Web Booking Engine

The use of the Web Booking Engine on this website requires unrestricted functionality in order to ensure the best possible usability. For this reason, we define the cookies set by the external provider (as mentioned above) as “technically necessary.” This means that when you visit the pages on which the widget of the above-mentioned provider is integrated, cookies are always set and personal data is collected. Please note that the responsibility for the transmission and processing of your data lies with the named company and takes place without our involvement. For detailed information on the handling of user data, please contact the aforementioned provider directly.

Provider: zadego GmbH (Easybooking), Anton-Melzer-Straße 10, A-6020 Innsbruck / Data protection information: www.easybooking.eu/datenschutz, Contact: datenschutz@easybooking.eu

Social media

Data processing by social networks

We maintain publicly accessible profiles on social networks. The specific social networks we use are listed below.

Social networks such as Facebook (Meta Platforms Inc.), LinkedIn, etc. can usually analyze your user behavior comprehensively when you visit their website or a website with integrated social media content (e.g., like buttons or advertising banners). Visiting our social media presences triggers numerous data processing operations that are relevant to data protection.

Specifically: If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies stored on your device or by recording your IP address.

With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you both within and outside the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are or were logged in.

Please also note that we cannot track all processing operations on social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and privacy policies of the respective social media portals.

Legal basis

Our social media presence is intended to ensure the most comprehensive presence possible on the Internet. This is a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. The analysis processes initiated by the social networks may be based on different legal bases, which must be specified by the operators of the social networks (e.g., consent within the meaning of Art. 6 (1) (a) GDPR).

Responsible party and assertion of rights

When you visit one of our social media sites (e.g., Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. You can assert your rights (information, correction, deletion, restriction of processing, data portability, and complaint) both against us and against the operator of the respective social media portal (e.g., against Facebook). Please note that despite our joint responsibility with the social media portal operators, we do not have full control over the data processing operations of the social media portals. Our options are largely determined by the corporate policy of the respective provider.

Storage period

The data collected directly by us via our social media presence will be deleted from our systems as soon as the purpose for its storage no longer applies, you request us to delete it, you revoke your consent to its storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal provisions—in particular retention periods—remain unaffected. We have no influence on the storage period of your data stored by the operators of social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g., in their privacy policy, see below).

Social networks in detail

Facebook

We have a profile on Facebook. The provider is Meta Platforms Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook (Meta Platforms, Inc.) is certified under the EU-US Privacy Shield.

We have entered into an agreement with Facebook (Meta Platforms, Inc.) on joint responsibility for data processing (Controller Addendum). This agreement specifies which data processing operations we and Facebook are responsible for when you visit our Facebook fan page. You can view this agreement at the following link.

You can adjust your advertising settings yourself in your user account. To do so, click on the following link and log in: https://www.facebook.com/settings?tab=ads

For details, please refer to Facebook's privacy policy: https://www.facebook.com/about/privacy/

Twitter

We use the short message service Twitter. The provider is Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Twitter is certified under the EU-US Privacy Shield.

You can adjust your Twitter privacy settings yourself in your user account. To do this, click on the following link and log in:

https://twitter.com/personalization

For details, please refer to Twitter's privacy policy:

https://twitter.com/de/privacy

Instagram

We have a profile on Instagram. The provider is Meta Platforms Inc., San Francisco, USA. For details on how they handle your personal data, please refer to Instagram's privacy policy:

https://help.instagram.com/519522125107875

Pinterest

We have a profile on Pinterest. The operator is Pinterest Inc., 808 Brannan Street San Francisco, CA 94103-490, USA (“Pinterest”). For details on how they handle your personal data, please refer to Pinterest's privacy policy:

https://policy.pinterest.com/de/privacy-policy

LinkedIn

We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn is certified under the EU-US Privacy Shield. LinkedIn uses advertising cookies.

If you want to disable LinkedIn advertising cookies, please use the following link:

https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

For details on how they handle your personal data, please refer to LinkedIn's privacy policy:

https://www.linkedin.com/legal/privacy-policy

Vimeo

We have a profile on Vimeo. The provider is Vimeo, Inc., 555 West 18th Street, New York 10011, USA. For details on how they handle your personal data, please refer to Vimeo's privacy policy.

YouTube

We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For details on how they handle your personal data, please refer to YouTube's privacy policy.

Analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used, and the origin of the user. This data may be summarized by Google in a profile that is assigned to the respective user or their end device.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this analysis tool is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If consent has been requested (e.g., consent to store cookies), processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link.

For more information on how Google Analytics handles user data, please refer to Google's privacy policy.

Demographic characteristics in Google Analytics

This website uses the “demographic characteristics” feature of Google Analytics to display relevant advertisements to website visitors within the Google advertising network. This allows reports to be generated that contain statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be attributed to any specific individual. You can disable this feature at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection.”

Google Analytics e-commerce tracking

This website uses the “e-commerce tracking” feature of Google Analytics. With the help of e-commerce tracking, the website operator can analyze the purchasing behavior of website visitors to improve its online marketing campaigns. This involves collecting information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product. This data can be summarized by Google under a transaction ID that is assigned to the respective user or their device.

Storage period

Data stored by Google at the user and event level that is linked to cookies, user IDs (e.g., user ID) or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Details can be found at the following link.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms in Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively, for example, by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of Google Ads is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in marketing its services and products as effectively as possible.

Google Remarketing

This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyzes your user behavior on our website (e.g., clicks on certain products) in order to classify you into specific advertising target groups and then display appropriate advertising messages to you when you visit other online offers (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and surfing behavior on one device (e.g., cell phone) can also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

The use of Google Remarketing is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in marketing its products as effectively as possible. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.

Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

The use of Google Conversion Tracking is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If the corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.

For more information about Google Conversion Tracking, please refer to Google's privacy policy: https://policies.google.com/privacy?hl=de.

Meta Pixel

This website uses a pixel from Facebook (Meta Platforms, Inc.) to measure visitor actions. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook advertisement. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Use Policy. This enables Facebook to place advertisements on Facebook pages and outside of Facebook. As the website operator, we have no influence over this use of the data.

The use of Meta Pixel is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in effective advertising measures, including social media. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.

You can find further information on the protection of your privacy in Facebook's privacy policy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the “Custom Audiences” remarketing function in the ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on the website, we require your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data is not collected or is collected on a voluntary basis only. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The data entered in the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of data, your email address, and its use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe. Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interests and our interests in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). There is no time limit for storage in the blacklist. You can object to the storage if your interests outweigh our legitimate interest.

CleverReach

This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. CleverReach is a service that can be used to organize and analyze newsletter distribution. The data you enter for the purpose of receiving the newsletter (e.g., email address) is stored on CleverReach's servers in Germany or Ireland.

Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. Among other things, we can analyze how many recipients opened the newsletter message and how often which link in the newsletter was clicked. With the help of conversion tracking, it is also possible to analyze whether a predefined action (e.g., purchase of a product on this website) took place after clicking on the link in the newsletter. For more information on data analysis by CleverReach newsletters, please visit: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

Data processing is based on your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

If you do not want CleverReach to analyze your data, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe. Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist is only used for this purpose and is not merged with other data. This serves both your interests and our interests in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

For more details, please refer to CleverReach's privacy policy at: https://www.cleverreach.com/de/datenschutz/.

Conclusion of a contract for order processing

We have concluded a contract for order processing with the provider of CleverReach and fully implement the strict requirements of the German data protection authorities when using CleverReach.

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